Framebridge Centers Direct Mail on the Customer Experience

Framebridge, a national custom picture framing service, puts the customer at the center of this direct mail campaign.

Mailer Name: Framebridge
Date Mailed: April 2017

Based in Washington, D.C., Framebridge was founded in 2014 by Susan Tynan. It’s an e-commerce alternative to the traditional brick-and-mortar framing stores that dominate the market.

The front cover of this brochure is dominated by an image of two pieces of framed art in a neutral room. Details are revealed inside.

The first spread shows more framed art in a room. “The Simple Way to Custom Frame Everything You Love” is the headline that introduces the company’s service. The paragraph that follows briefly mentions Framebridge’s craftsmanship and ease of ordering. The copy then transitions into another benefit — simple, low pricing.

Some of the spreads showcase specific designs. In those instances, a few lines of copy and three photographs describe how the style makes the artwork or photo stand out or enhance its setting. An interested consumer can go to the Framebridge website to see the entire collection for both the primary and secondary designs that are displayed.

The ordering process is simplified to three steps, from selection to delivery. Several spreads provide details about the materials used, while others promote Framebridge’s precision craftsmanship.

You can get a free PDF of this direct mail piece, as well as a deeper analysis, courtesy of Who’s Mailing What!

The Takeaway
A simple direct mail piece offering a few choices can be a great way to introduce prospects to a customized product they thought they could never afford.