Get a Little Bounce From Bouncebacks

Those 50 conversions may appear disappointing at first blush, but that number can multiply quickly. The same response rate for 2 million mailed prospect pieces would yield 1,000 bounceback conversions.

Just as you track results, test your offers and run projections for your catalog mailings, do the same for your bounceback campaigns. With effective management, your bounceback program will not only build your housefile, but also generate predictable revenue.