Get a Little Bounce From Bouncebacks

The most common technique is to offer time-sensitive discounts on customers’ second orders. When included with bounceback catalogs, response rates for these coupons can exceed 5 percent. Though this response rate is high, remember that your actual number of conversions may seem small.

Consider the math:
100,000 prospects mailed
1 percent response rate (= 1,000 new customers)
1,000 new customers mailed bounceback
5 percent response
end result: 50 conversions.