Get a Little Bounce From Bouncebacks

For gift recipients who may not be familiar with your company and products, a bounceback can explain the quality of the gift. It enables you to enhance the recipient’s experience and ultimately that of the gift-giver, who now receives more gushing thanks for giving such a high-quality product.

Take High Plains Bison, a cataloger of portion-cut bison steaks, which includes a bounceback insert in every package it fulfills. The four-color, trifold piece promotes the premium quality of High Plains’ range-raised, grass-fed bison. When customers receive these bison steaks as gifts, they get a clear message: The gift-giver chose and paid for a premium product.