Get a Little Bounce From Bouncebacks

The key to a successful bounceback program is to target a specific goal. Rather than an afterthought, your bounceback program should be a managed and monitored element of your total marketing efforts. Here are four ways bouncebacks can be effectively used today:

1. Enhancing the customer experience. When marketing a high-quality product, especially as a gift, incorporate a bounceback strategy to promote the quality of your brand, your product and, if needed, to explain the product’s correct usage.