Get a Little Bounce From Bouncebacks
Four ways this insert medium can yield dividends
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4. Marketing continuities. A continuity program allows customers to sign up to receive certain products or types of products on a regular basis. Often these programs market a consumable item, such as Harry & David’s Fruit of the Month Club or Gevalia’s coffee continuity program, or they may market niche products developed on an ongoing basis, such as specialty books.
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- J. Schmid & Assoc.
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