Get a Little Bounce From Bouncebacks

When in doubt of what to include in a new customer bounceback, try a note of thanks, especially if it's hand-signed by the person who fulfilled the order.

To make this type of program work, you must identify new customers at the time of ordering or during order processing within your fulfillment system. From an operational standpoint, the new customer bounceback is often inventoried as an SKU and listed in some fashion on the pick-ticket as an item to include in the package. If you use this type of process, however, develop a system where out-of-stock bouncebacks will not create back-order situations.