Get a Little Bounce From Bouncebacks
Four ways this insert medium can yield dividends
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Welcome Package
Another effective new customer bounceback is the welcome package, which may or may not include a discount coupon. This type of insert is effective when you offer a service, such as free gift-wrapping, a 24-hour helpline (not just an answering service) or some other benefit you wish to keep at the top of your new customer’s mind.
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- J. Schmid & Assoc.
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