Get a Little Bounce From Bouncebacks
Four ways this insert medium can yield dividends
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Bounceback programs are often limited to inserting a copy of your most recent catalog — preferably with a different cover — into the fulfillment box. But as shipping rates, fuel surcharges and paper costs all increase, more catalogers are opting against this approach. They’ve run the numbers, and their incremental sales from those catalogs no longer justify the expense.
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- J. Schmid & Assoc.
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