B-to-B Cataloging: Four Ways to Coordinate Marketing and Outbound Sales
Coordinating the timing of sales and marketing efforts is essential. When you introduce the product, everyone must be ready. Typically, the direct marketing side has more information regarding a new product launch than the outbound sales team. That’s because the copy and graphic production staff members, which usually are part of the direct marketing team, produce the product information sheets, instructions and packaging designs that accompany the product.
- People:
- George Hague
- XYZ
- Places:
- Mission, Kan.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
