B-to-B Cataloging: Four Ways to Coordinate Marketing and Outbound Sales
3. Product launches. Product development is high-profile and capital-intensive. B-to-B catalogers are justifiably eager to see how the market responds to their new ideas.
When launching a new product, remember: You only get to launch once. Falter in your marketing and sales efforts, and you leave customers doubting.
- People:
- George Hague
- XYZ
- Places:
- Mission, Kan.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
