4 Tips for Overcoming the Omnichannel Challenge

4. Act fast and pivot as you learn. If you're employing manual processes to listen and pull consumer data channel-by-channel, it's virtually impossible to use this intelligence to shape an appropriate, relevant message until it's too late. Furthermore, you have to be able to recall historical data instantly and inject recent or real-time data into the mix fast to create real context for each customer touchpoint. Put systems in place that allow you to move quickly, with agility. By doing so, you can easily see what's working and what's not so you can pivot your marketing approach in real time.