4 Tips for Overcoming the Omnichannel Challenge

2. Learn how to listen. One doesn't have to look far to see that today's consumer loves the spotlight. Between posting selfies and checking in at their favorite places, customers are voicing their opinions about their brand experiences and even posing questions to brands directly. If you're not using tools to find and monitor these conversations across digital, social and mobile channels, you're missing critical opportunities to engage customers and influence their purchasing decisions in real time.