Four Tips from Daring Entrepreneur Eric States, Owner of After 5 and Surf to Summit

But since that’s what customers dictated, the cataloger plans to start a gift-related Web site that’ll expand drinking-related activities, to hit the larger demographic.

3. Take something “pretty boring,” as States describes some of After 5’s offerings, and make it unique with personalization.

4. Read read read: Entering the catalog and manufacturing businesses cold after a successful real estate career, States read up catalog marketing through myriad books and periodicals, such as this one.