Harmonize Your Sales Strategies

Catalogers such as REI and Crate & Barrel have begun this process, joining retail giants Sears and Circuit City, two of the first to implement in-store pickup.

REI introduced the concept last July and found that 36 percent of customers bought additional items when they arrived to pick up their purchases. And 40 percent of all Sears’ online customers ask for in-store pickup around the holidays.