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2. A team-based approach is best.
To seamlessly tie together all sales channels, first involve several — if not all — departments within your company.
Successful channel integration isn’t just a marketing project, says Debra Ellis, president of Wilson & Ellis Consulting, a marketing and operations consultancy based in Barnardsville, NC. “While the impact on marketing is significant,” she notes, “tying all channels together is a corporate-wide project.”
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- Companies:
- Mokrynski & Associates Inc
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