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Lands’ End’s Web sales also are driven by catalog mailings. “They’re tied very closely together,” says Severson.
Williams-Sonoma’s catalogs drive 15 percent of store purchases, said Jodi Watson, director of direct marketing services, at a recent industry conference. The company’s retail stores report a 25 percent to 30 percent lift in sales when catalogs drop.
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- Mokrynski & Associates Inc
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