Four Steps to Infuse Your Culture and Brand into Outsourced Call Centers

3. Develop dynamic training programs. Training represents the first opportunity to mold impressionable trainees into the type of high-performing, respectful and loyal associates catalogers want. Training entails teaching the fundamentals, setting expectations and thrusting trainees into their new role. Some companies benefit greatly by taking creative approaches to training, such as incorporating games or having trainees create faux commercials that reflect the brand.