Four Steps to Infuse Your Culture and Brand into Outsourced Call Centers

Below is a four-step way to ensure that your company’s culture winds up in the right hands with the third-party contact center you choose.

1. Select the right site. Associates familiar with a brand or product have an advantage in terms of embracing a catalog’s culture. Ideally, the allure of a brand or product will serve as a recruiting tool for an eager talent pool. Some providers establish “centers of excellence” that are positioned for specific types of clients or services. In certain geographies where a brand or product is unavailable, the essence of a client’s culture might be completely foreign and the outsourcer should seek alternative locations where the brand is more prevalent.