Four Steps to Infuse Your Culture and Brand into Outsourced Call Centers

When catalogers elect to outsource customer service, technical support or other processes, they must choose one to which they’ll be comfortable with infusing their culture. In turn, outsourcing providers have to adopt catalogers’ culture so both can attain a shared vision and objective for growing the cataloger’s brand. Catalogers’ culture that third-party providers are privy to represents a multilayered, ongoing process that involves site selection, recruiting, training and providing brand exposure to associates.