Four Foundations of Effective Catalog Customer Service

By Donna Loyle, editor, Catalog Success magazine

Want to compel your catalog's call center staffers to reach for new heights of customer satisfaction? First look at your own management methodology, says Stephan Schiffman, president of D.E.I. Management Group, a sales training organization, and author of the business books "The 25 Skills They Don't Teach You in Business School" and "Getting to 'Closed.'"