Catalogs Streamline the Print Workflow

We work with an R.R. Donnelley facility in the U.K. to process the files, but they’re printed at an R.R. Donnelley plant in Poland.

CS: That’s a lot of versioning information to keep track of — both content-wise, as well as job information. How do you manage it all?
Morris: We desperately need a digital asset management solution, especially since we produce many foreign language catalogs. For example, we did a French catalog for the first time this year, and we’re looking into producing a Korean version next year. We need a content management system, because every time we make a correction, we’re making it in six or eight outputs — our Web site, domestic catalog, overseas versions, etc. We need something to centralize that data.