Catalogs Streamline the Print Workflow
Four catalog art and production pros share their triumphs and challenges.
CS: You produce several versions of your catalog. How does that complicate your workflow?
Morris: We have our domestic version, but we also have global offices that serve international territories. We also produce their catalogs here, but they’re printed closer to their destination.
For example, we have a sales office in Singapore, so we do a catalog in which the text is in English, but the pricing is in Singapore dollars. We produce it here and send it directly to the printer in Singapore. We do the same for our European editions.
Related Content
Comments
