Catalogs Streamline the Print Workflow
Four catalog art and production pros share their triumphs and challenges.
Gretchen Morris
catalog manager, Edmund Industrial Optics
Barrington, N.J.
Merchandise: optics and optical instruments
www.edmundoptics.com
Catalog Success: How important has digital image capture been to your workflow?
Morris: Our photographer is entirely digital. We use a local photographer, who gives us pretty much immediate turnaround. We go to his studio in the next town over, and we can come back with shots on a CD the same day. … This whole digital workflow has really sped things up for us.
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