Catalogs Streamline the Print Workflow

CS: It sounds as if your workflow is completely digital — from content capture through to plate-

setting. Do you see any room for improvement to your processes?
McGlynn: We’re looking at workflow tracking and automation systems. We’re a small company that is experiencing rapid growth. We need to keep better track of the hundreds of elements that go into creating copy, photography, packaging, catalog, Web site, e-mail newsletters, advertising, PR and many other types of projects. We need to centralize information in a workflow that allows all parties access to up-to-the-minute information.