Catalogs Streamline the Print Workflow

CS: But you did agree to send the printer PDF files, at its request. How come?
Hipple: There was one condition. They had to show me how to set up the PDFs for their presses, and they did. I was very apprehensive, but it was because of my own naiveté about PDF.

CS: So you’ve been happy with the PDF workflow your printer designated. Would you recommend it to other catalogers who are, perhaps, still sending their printers native application files, such as QuarkXPress files?
Hipple: It’s not brain surgery. It’s just prepress. It’s been a very smooth transition for us. We haven’t had any rejected files in the last few rounds of catalogs.