Catalogs Streamline the Print Workflow
Four catalog art and production pros share their triumphs and challenges.
James Hipple
creative director, Focused Image Team, Automation Direct
Cumming, Ga.
Merchandise: automation and industrial control products
www.automationdirect.com
Catalog Success: Your print production workflow largely is based on the creation and exchange of PDF pages. Why PDF? Did you, or do you, have any concerns about the file format?
Hipple: Four or five years ago, we went looking for a new printer, and when we decided on one, we discussed the workflow. I remember, they asked if I would [implement] a PDF workflow. I said, “No way! I don’t want to do PDF. I’ve had nothing but problems with PDF!”
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