Catalogs Streamline the Print Workflow
Four catalog art and production pros share their triumphs and challenges.
CS: If there’s one area in the print production workflow you’d like to see improved or enhanced, what would it be?
Matz: In about a year, I’d love to be at a point where we can do soft proofing, but I’m not quite ready yet. If I can drop a round of proofs, that’s expensive material and labor. There’s no question in my mind that our per-page costs would go down significantly.
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