Catalogs Streamline the Print Workflow

Catalog print production has never looked so good.

The past few years — actually, the past decade since computer-to-plate came on the scene — have been replete with technological improvements to the print production workflow.

Gretchen Peck, a contributing writer for Catalog Success, spoke to four catalog creators to find out what their crowning achievements have been in the realm of print production workflow, the strategies they’ve put in place, the technologies they’ve embraced, as well as new challenges. The discussions revealed that, indeed, there’s been great progress in the areas of content capture and prepress, but there’s still room for improvement in the process.