It’s Only Natural

Betty Moody, vice president of customer satisfaction, says that because customers easily can price shop online, customer service is all the more important.

Garnet Hill’s staff describes its average customer as discerning; an affluent woman in her mid-40s, who’s not label-sensitive but brand-loyal. “She understands quality, construction and good taste,” Gaitskill explains, “without having to have a label on it.”