It’s Only Natural

“One of the things that appears baffling to most people is the technology,” Gaitskill observes. “If you’re thinking of starting a catalog or getting into the business, that’s one of the things that’s out there. You have to have a belief in your product and have a product that has a competitive differentiator. Then, you have to set yourself up organizationally and in terms of technology in a way that the customer always comes first.”