It’s Only Natural

When IAC acquired Cornerstone in 2005, again Garnet Hill benefited from additional resources without compromising its independence. “Every ownership change has created turmoil,” Gaitskill said, “but we’ve been able to manage that with very little [negative] impact on our business.”

“Regardless of who the owner is, you tend not to mess with something if it’s working,” says Ben Perez, president of Garnet Hill’s Peterborough, N.H.-based list management firm the Millard Group. “It’s a situation where management has made the decision to not mess with it, and that has served the cataloger well.”