It’s Only Natural

The introduction of a children’s book in fall 2004 has proven successful, and the cataloger is continuing to make prospecting headway via its catalog and paid search.

What’s more, it always considers spinning out new titles, as well as acquisitions that would further penetrate its existing markets. “We’re getting a lot of people to come to Garnet Hill based on paid search who perhaps wouldn’t have found us otherwise,” Gaitskill says.