This holiday season the savviest, most innovative retailers are sure to be watching their social channels for emerging trends — e.g., what’s flying off the shelves and therefore sold out in X,Y and Z locations (but of course available online, and hey, if you order by this date we’ll even give you free, guaranteed-to-get-there-on-time delivery). That’s when marketing starts to feel very much like a value-added service to your customers. You make their lives easier with useful information and they’ll reward you with something even more important than a simple sale: loyalty.
- Places:
- U.S.
John Squire is the co-founder and CEO of DynamicAction, a decision intelligence application that analyzes data dependencies across a retailer's organization and presents immediate, detailed actions to drive profitable growth across the business.