Fortune Favors the Bold (and Prepared): How to Make the Most of the Holidays

But what about social media? Shouldn’t retailers be spending an equal amount of time and resources investing in social media marketing? The answer lies in your analytics data.

IBM benchmark data for retail shows that the majority of retailers are reaping greater rewards from investments in mobile marketing than from equal investments in social marketing. Your specific data may tell a very different story; it should paint a clear picture about where your customers are coming from and what they expect from you.