
By
John Squire
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<%2Fa>%20begins%20planning%20its%20holiday%20decorations%20every%20February%20like%20clockwork.%20My%20takeaway%20from%20this%20tidbit%20is%20that%20Disney%20has%20hit%20on%20something%20every%20retailer%20should%20know%3A%20Relying%20on%20last%20year’s%20holiday%20trends%20or%20waiting%20until%20the%20last%20minute%20to%20identify%20new%20ones%20is%20a%20poor%20way%20to%20lure%20customers,%20especially%20during%20the%20holidays%20when%20everyone%20is%20pressed%20for%20time.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Ffortune-favors-bold-and-prepared-how-make-most-holidays%2F" target="_blank" class="email" data-post-id="9111" type="icon_link">
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Mobile phones are quickly becoming the instrument of choice for people, whether they’re casually browsing, researching their next purchase, responding to your latest email promotion or making impulse buys. Use this pervasiveness to transform your marketing programs into customer service that’s built on what consumers are telling you they want every time they pick up their mobile phone.
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John Squire is the co-founder and CEO of DynamicAction, a decision intelligence application that analyzes data dependencies across a retailer's organization and presents immediate, detailed actions to drive profitable growth across the business.
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