Fortune Favors the Bold (and Prepared): How to Make the Most of the Holidays

But the past only paints part of the picture. That’s why the retailers who recognize and take advantage of this year’s emerging trends will be the biggest winners come this holiday season.

Mobile is online retailers new best friend. Embrace it. Think about how you use your mobile phone. If you’re like most people, you keep your phone within arm’s reach at all times. Use that proximity to your advantage to drive sales and build brand loyalty by treating mobile as a key element of your marketing programs.