Fortune Favors the Bold (and Prepared): How to Make the Most of the Holidays

The last tidbit I’ll share with you is the importance of acting on information ahead of your competitors. Real-time data and trends are powerful not just because they give you the opportunity to marginalize your slower-moving competitors, but because they’ll enable you to demonstrate that you’re listening to what consumers are telling you every time they visit your site, act on an email promotion or post a comment about your products on a social site.