Formulating a B-to-B Catalog Mailing Plan, Part 2

11. Keep track of your competitors. To keep your catalog performing at top efficiency, know what those around you are doing. Compare these factors against your competitors’ catalog: increased or decreased page space, relisting of new products from previous quarter, product category differences, mailing frequency, dropped products and product rotation. This allows you to learn what your competition does well while also learning what they struggle with. Incorporate aspects they do well, while learning from their weaknesses.