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Paul Miller
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8. Use incentives to lure new customers. Offer incentives to draw in new customers that are worth keeping — those that spend big or buy frequently, Harding said. Consider such incentive offers as free shipping, 10 percent to 20 percent off everything, $10, $20 or $30 off total order, or 15 percent off first orders plus $40 off second orders that are placed within 90 days.
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