Formulating a B-to-B Catalog Mailing Plan, Part 2

During his presentation at last week’s MeritDirect Co-op in White Plains, N.Y., the list firm’s vice president of database strategy Dan Harding touched on key points regardng production and creative costs; all factors to be considered when setting up a B-to-B mailing plan. In this second part of a two-part series in this edition, he laid out six more tips.