By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
3. Have your finances in order. Harding listed several key financial factors for successful catalog mailing, including budgeting for the cost of new customers vs. existing customers, properly charging overhead customer costs, not customer acquisition costs; and crediting prospecting budgets with gross margin dollars from new customers. What’s more, since prospecting costs are expensed immediately, the government is, in effect, matching your prospecting costs with a tax reduction, he pointed out.
0 Comments
View Comments
E
Paul Miller
Author's page
Related Content
Comments