Inventory Management: Grab the Bull by Both Horns

Changing Your Approach
There’s no single right answer to an individual company’s forecasting technique. For most catalog-driven businesses, the best strategy is to apply offer-based forecasting to time periods, either calendar quarters or months. Because catalog mailings are still the dominant factor in sales trends, this technique most easily and accurately forecasts the impact of catalog plans on Internet sales time periods. Conversely, if a company has extremely stable catalog mailings with few product changes from year to year, the statistical forecasting technique may be best.