Grab the Bull by Both Horns - Page 6 of 11

By Ray Goodman

Statistical Weekly Forecasting
Internet sales planning has two fundamental differences from catalog. One, the annual sales trends are more consistent over time, as there aren’t single mailing dates where millions of catalogs are released. Two, the planning time horizon is much shorter because product changes can be made in a matter of hours. This requires an approach to demand forecasting that’s better suited to evaluating the factors that drive sales on the Web site using statistical weekly forecasting.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: Grab the Bull by Both Horns