Inventory Management: Grab the Bull by Both Horns
Forecast Internet and catalog sales with equal confidence
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Ray Goodman
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In many cases, demand forecasting and inventory management processes haven’t kept pace with ever-changing Internet marketing. Lower productivity is often the result, as more time is spent reconfirming marketing plans and checking and rechecking forecasts and purchases. More fundamentally, lost sales, back orders and overstocks increase because inaccurate or late forecasts result in purchasing the wrong inventory and late deliveries.
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