Inventory Management: Grab the Bull by Both Horns
Forecast Internet and catalog sales with equal confidence
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Ray Goodman
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Since forecasting is only half the game, it’s equally important to have an inventory master-scheduling tool that incorporates future demand and on-hand and on-order inventory by week, along with estimated returns by week to calculate inventory level by SKU by week into the future.
Successful multichannel merchandisers also understand that for either approach to work, it must be coupled with good top-down controls and targeted exception reports to identify less reliable forecasts so they’re able to respond to situations and resolve any problems more quickly.
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Ray Goodman
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Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
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