Customer Acquisition: Force Factor Drives High CTR With Display Advertising

A secret to Force Factor's success is that it makes intraday optimizations to ad creative, landing pages and offers, Carroll says. "[We are] constantly testing to maximize performance," he says. "Sports media — not surprisingly — and news media have always done well for the Force Factor brand. We recently tapped into a new segment of traffic at SportingNews.com that's performed particularly well, yielding over 100 percent ROI."