Customer Acquisition: Force Factor Drives High CTR With Display Advertising

"We measure all of our media buys through a strict direct response lens, meaning we look at every impression, every click and every conversion to ensure the media is meeting return on investment goals we set at the beginning of every month," says Patrick Carroll, chief marketing officer at NutraClick, a technology-driven health and wellness products company. Force Factor is NutraClick's flagship brand. "At any given time, we're running between 100 and 150 distinct campaigns for Force Factor across four different products in four different countries."