For Revenue’s Sake, Make Website Performance a New Year’s Resolution

Surprisingly, another online giant that should pay more attention to response time is Amazon.com. The company ranked No. 37 with an average response time of 5.6951 seconds, up slightly from the No. 38 spot last month, but much slower than the average. According to MoneySupermarket.com, a one-second increase in Amazon's page load time would cost the company $1.6 billion in annual sales. The company's availability was 99.93 percent, ranking it No. 23 this month.