For Revenue’s Sake, Make Website Performance a New Year’s Resolution

In particular, I'm disappointed with Barnes & Noble, which ranked No. 40 among the 50 retailers in response time with an average of 8.0465 seconds, nearly double the average. The company was in the same spot last month. Some sites’ visitors tend to be more forgiving than others, but visitors are only so patient when waiting to view pages. My advice to Barnes & Noble is to pay attention to those load times and keep it simple in 2013. The good news: Barnes & Noble ranked at the top for availability at 100 percent.